8A

In this exercise, I'd like to keep things simple. All I ask you to do is to come up with a solution to the problem you have identified in the preceding exercises. Your solution can involve a product or a service, or a combination of the two.

Please provide enough detail regarding your (1) selected opportunity and (2) product/service so that we can fully understand what you intend to sell to your customers and so that we can provide sufficient feedback to you.

The opportunity presented is to make an ATM machine which either automatically detects the high of vehicles in drive through banks or which can be easily adjusted to accommodate the height of each vehicle. To my surprise, as shown by this link, it appears that such a product already exists. https://www.atmmarketplace.com/videos/new-wincor-atm-screen-adjusts-itself-to-vehicle-height/.

There still however is an opportunity here for an entrepreneur. In am not aware of any banks in Florida which use this type of ATM so I could approach the manufacturer of this product, which is based in Germany, to propose becoming an exclusive distributor in Florida or perhaps the United States for this product. I would have to research the machine’s cost, reliability and security before contacting the manufacturer.

Ultimately, this product could make using drive through ATM’s more convenient to customers by adjusting to the height of their vehicles.