9A

Continuing Your Opportunity Research

My hypotheses is that having an automatic teller machine in bank drive through lanes which senses the high of the driver’s window would greatly convenience customers who presently struggle to stretch up or down to reach and use ATM machines. I have interviewed 5 new subjects about the idea and three of them had no use for the idea. The explanation given by two of them was that they never use the drive through ATM machine as they either went into the bank to transact their business or took cash back from wherever they shopped if they needed cash. The third person actually did use his bank’s drive through ATM, but he has a regular four door sedan so he did not have to reach up or down to use the ATM machine.  The other two individuals interviewed had SUV’s, did use bank drive through ATM’s, and liked my idea.

Inside Boundary Who is in? Customers who use Bank Drive though ATMs What the need is. Drivers of SUVs, minivans and sports cars. Why the need exists? People want to be comfortable when transacting business and a one height fits all vehicle ATM is inconvenient to many customers.

Outside Boundary Who is not? Customers who do not use Drive through ATMs What the need is not. Drivers of four door sedans. Alternative explanations. Many people do not care about this minor occasional inconvenience and those in four door sedans or those who do not use drive through ATMs would not have any use for this product.