6A

Esther Goldstein

Christopher Pryor, PhD

ENT 3003

September 9, 2018

Assignment 6A


Opportunity One

Sneakers and other Apparel for Red State Voters


Recently, Nike made controversial former NFL quarterback Colin Kaepernick its spokesman. This made many younger people happy as they tend to be more liberal, but angered many conservatives who believe that his disrespect for the American Flag and National Anthem should not have been rewarded by a lucrative contract from Nike. Some conservatives have burned Nike apparel and vowed never to purchase Nike products again. After Nike’s decision was announced its stock fell almost four percent.


I believe that an opportunity exists to market and sell a new product line of sneakers to conservatives who make up a large amount of the population in this county. Everyone needs sneakers and if conservatives are going to no longer purchase Nike products then an opportunity might exist to start a new brand of sneakers and target Red state consumers. The sneakers would be made in the United States and a portion of the profits would be given to local law enforcement agencies to help them combat crime and to the military. The brad could be called “Sneakers for a Cause” and would be primarily sold in Red state markets. The only problem with this opportunity is that it would be an extremely costly venture and there are already competitors of Nike (e.g. Adidas and New Balance) who can fill this void left by Nike.



Opportunity Two

Marijuana Bank


Numerous States around the country such as Colorado, California, Oregon, Maine, Nevada, Massachusetts and Washington, already have enacted laws allowing the recreational use of marijuana. However, in those States, marijuana companies are having trouble with bans because they are federally chartered and marijuana is still considered illegal under federal law. As a result, these cash rich companies have great difficulty finding a bank to allow them to deposit their funds.



While there are many offshore banks, few, if any, specifically market themselves to the marijuana industry. Such a venture would amount to a match made in heaven as it would give offshore banks a great source of new revenue and allow marijuana companies the ability to safely deposit their profits. The problem with this venture would be how to physically get the cash to the offshore banks. Without the ability to do that this beneficial financial arrangement could not be consummated.


Opportunity Three

Elder Care Assistant Company



Each year people in the United States live longer lives because of exercise, better nutrition and improved health care. More elderlyAmericans are choosing to live independently. Often times their primary helpers are their adult children who have busy lives of their own and lack sufficient time to care for their parents’ daily needs.


There appears to be a great opportunity to establish a home elderly helper company which would consist of sending non-medically trained employees to homes of elderly customers to help them with their daily needs such as hygiene assistance, meal preparation, housekeeping, and food and necessities shopping. The target market for this venture would be States where there are large amounts of aging retired residents (e.g. Florida). While this opportunity exists, there are already some companies which provide this type of service.


Opportunity Four

School Security



Unfortunately, mass shootings in schools are becoming more common. While there are many security companies, few, if any specialize in school security. A company could be successful by hiring retired military personnel to serve as school security guards and by having a program to analyze and physically secure school properties, including recommendations to alter the physical structure of a school. The target market would be school boards around the country who want to secure their schools to properly safeguard their students. The only downside of this opportunity is that startup costs would be significant as along with hiring guards, the company would like need to hire architects and engineers to assist in making recommendations to physical alterations to school properties to make them more secure.